Websites are no longer the final destination, they are becoming the starting point for conversations.

For years, the web has been built around navigation: menus, pages, and structured journeys. But user behavior is shifting fast. Instead of browsing, users increasingly expect to ask, get answers instantly, and move directly toward their intent.

For the WordPress ecosystem, this raises an important question: what happens when interaction replaces navigation?

In this session, we’ll explore how AI is reshaping the way users engage with websites—and what that means for how we design, build, and think about WordPress projects going forward.

What you’ll learn:

• Why traditional navigation patterns (menus, page hierarchies) are losing relevance
• The evolution from navigation → interaction → intention-driven experiences
• How AI copilots and assistants are being embedded directly into websites
• Practical use cases (including Wizden) for lead generation, support, and conversions
• How to design “conversation-first” interfaces without breaking usability
• Real-world example: AI concierge systems for resorts (bookings, support, upselling)

This talk is aimed at developers, designers, and product thinkers who want to stay ahead of the curve and understand how to adapt WordPress projects to this new paradigm.

Speaker

Jorge Cabaço is a seasoned digital marketing leader with over 15 years of experience helping businesses, agencies, and startups grow, scale, and innovate.

As Agency Executive Director and before Chief Marketing Officer at Dengun, a startup studio and digital agency, Jorge works closely with founders and teams on business strategy, growth marketing, fundraising, and building strong relationships with investors and venture capital. His work sits at the intersection of marketing, innovation, and technology, with a focus on driving measurable impact.

Beyond his role at Dengun, Jorge is deeply involved in the Algarve’s entrepreneurial and tourism ecosystem. He is the founder of several initiatives aimed at fostering innovation and collaboration in the region, including SHARE Algarve—an international marketing and innovation conference—the Algarve Tourism Conference, and The Investors House.

Jorge also contributes as a mentor, teacher, and consultant, supporting organizations such as Freshmint Consulting, BlackBird, and other advisory groups. He is committed to sharing knowledge, building meaningful partnerships, and creating long-term value for businesses and communities.